Seth answers questions from the group regarding advertising on this week’s episode of Seth Godin’s Startup School. Seth discusses false objection, dealing with competitors in the marketplace, and taking the marshmallow.

Advertising and Competitors

Seth Godin is a thought leader in the marketing and business world. In this rare live recording, hear Seth as he guides thirty entrepreneurs through a workshop exploring how they can build and run their dream business.

Business

Investing

Careers

Management & Marketing

Business News

Shopping

On the final episode of Seth Godin’s Startup School we learn the importance of being distinct and direct. Seth explains why people at the top get hurt last, why e-mail is the best direct connection to your customers, and why it’s important to have your own distinct voice. Seth shares a technique to get an appointment with impossible to reach top decision makers, discusses why it’s better to act like you don’t have money now, and tells us why he’d rather spend 4 years writing a blog before writing a book in order to build an audience. He also talks about how not to get sued, giving people a souvenir to remember you by, and the rules on naming your company.

Distinct and Direct

This week Seth takes the group through The ShipIt Journal. Seth talks about figuring out what the hard part of your project is, describes the difference between perfect and good enough, and explains why shame is the project killer.

The ShipIt Journal

On this week’s episode of Seth Godin’s Startup School we learn how to build the truth and why trust is at the heart of all transactions. Seth discusses why Amazon is successful, the difference between a CFO & COO, and the importance of an advisory board.

Building The Truth

This week Seth talks about the ins and outs of  The Dip . Seth explains why you shouldn’t start a project unless you are prepared to reach the end, how finding your fear will benefit in the long run, and answers questions from the group regarding The Dip. Be sure to pick up a copy Seth’s book  The Dip .

The Dip

On this week’s episode of Seth Godin’s Startup School we learn how to solve the cash flow problem. Seth discusses why people are rarely motivated by money, how people can’t tell you what to do if you don’t run out of cash, and raising money & treating it as it’s the last money you’ll ever have.

Advertising and Competitors

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