How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem

94: Building High-Performing Teams and The Power of Culture

08.09.2023 - By Jeff Shulman, Red Russak & Soumeya BenghanemPlay

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Get involved with The Product Management Center. Learn more at https://ipma.info.foster.uw.edu/

 

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman welcomes Leslie Grandy (Modwell) and Eric Loh (The Product Management Center at UW) as they discuss building a high-performing team and the power of culture. Building a product team and understanding the culture are crucial for a PM because they directly impact the success of a product. A well-structured team ensures diverse skills and perspectives, enabling efficient execution and innovation. Moreover, a deep understanding of the organizational culture helps the PM navigate communication, decision-making processes, and stakeholder expectations, leading to smoother collaboration and more effective product development

 

Disclaimer: All opinions of the speakers are their own.

 

What to Listen For:

00:00 Intro

06:04 Building a product team

09:08 Who’s involved in building a product team?

11:28 Scaling the hardware and software teams

14:26 Understanding the existing culture while building a team in another location

16:17 Onboarding process 

21:25 Getting the willing people to onboard first

25:30 Ideal ratio of PMs to other roles on a product team

31:06 Changing people and rivalry in product

38:27 Bridging the gap in the culture between two organizations

43:57 Challenges coming up with the rubric for hiring 

48:04 Building a team towards social purpose

51:17 Accepting what’s happening at the moment

54:55 Final Thoughts

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