Competing in the Internet Information Age - Differentiation is the Key

Competing on the web today comes down differentiation. The internet has erased geographical barriers and given consumers more choices than ever. This globalization helps any small business compete around the world and with the big corporation in a way that has leveled the playing field like never before.  While on the one hand this is a great thing and online marketing gives you increased exposure, on the other hand your small business also has to contend with more competitors and succeed in a larger pool with lots more fish!

In this episode we’ll dive into the keys for how to compete in this large global pond by using differentiation.  Full Blog post and video here: http://www.mikegingerich.com/blog/competing-in-the-internet-information-age-differentiation-is-the-key-2/

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