Unlock the power of creators for your B2B brand. 
Derrick Hicks, Director of Marketing for ConvertKit, chats with me about the role of creators in marketing and the opportunities they present for B2B. 
How can you capitalize on the growing creator economy to fuel your personal brand? Derrick explores the different ways to add creators to your marketing mix and reveals the best kinds of collaborations and emerging strategies to make the most of your creator-driven efforts. 
Tune in as he shares his journey into marketing and divulges how he fell in love with data-driven strategies, giving valuable advice on how companies can start building their brand through better metrics and much, much more.
 
00:03:17 - Utilizing Creators in Marketing Strategies
00:09:34 - Testing Partnerships with Content Creators
00:18:19 - Building Personal Brands Within Companies
00:27:23 - Overcoming Consistency Challenges in Starting
00:31:13 - Take Ownership of Data for Revenue Growth
00:38:18 - Find Darek on LinkedIn! Stay Connected
 
Learn More About ConvertKit: 
Website: https://convertkit.com
 
Follow Derrick: 
LinkedIn: https://www.linkedin.com/in/derrickhicks/
 
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
 
Sign up for The Marketing Millennials newsletter: 
www.workweek.com/brand/the-marketing-millennials
 
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com

255 - How to Add Creators To Your B2B Gameplan

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.
We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights.
From building profitable newsletters, to scaling on TikTok: Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen.


With Wistia, you can record yourself, your screen, or both. Edit videos like you edit Google docs—just highlight words and hit delete. Wistia even has music that auto-adjusts to the length of your video. Try Wistia for free at https://www.wistia.com/millennials.

If you want to be part of The Marketing Millennials community, join in the conversation at:
Linkedin: https://www.linkedin.com/company/the-marketing-millennials
Instagram: https://www.instagram.com/the_marketing_millennials

And if you love the show, tell a friend.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

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The funnel is dead, use the playground instead. Have I lost my mind— or has my latest guest finally convinced me to put the marketing funnel to eternal rest?
Ashley Faus, Head of Lifecycle Marketing at Atlassian and author of numerous published articles on TIME, Forbes, Marketing Profs, and The Muse has A LOT of thoughts on how marketers can more effectively reach their target audience. She’s got plenty of actionable tips for marketers who are struggling to find the right distribution channels for their content.
She chats with me about why it’s so important to understand your audience's intentions and how, by removing content barriers and creating modular content, you can easily elevate your strategy across multiple platforms.
 
00:00:02 - Marketing Millennials Podcast: Content Creation
00:01:38 - Funnel is Dead, Use Playground Instead
00:08:17 - Exploring Content Depths: Conceptual, Strategic, Tactical
00:10:46 - Focus on Buy and Use Intent
00:17:44 - Treat Your Content as Product
00:22:08 - Finding the Right Content Distribution
00:23:49 - Product Consumption Across Different Platforms
00:25:13 - Deepen Your Content Strategy Narrative
00:32:01 - Mastering Problem and Solution Spaces
00:37:11 - Mapping Content Depth and Intent
00:41:41 - Ungate 99% of Your Content
 
Follow Ashley:
LinkedIn: https://www.linkedin.com/in/ashleyfaus/
Twitter: https://x.com/ashleyfaus?lang=en
 
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
 
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
 
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com

260 - The Marketing Funnel is Dead, Use This Instead, with Ashley Faus of Atlassian

It’s about time someone tried to tackle Logan Paul’s Prime Energy empire. We just didn’t expect that a former One Direction star would be the one to do it.
Aidan reveals how Zayn Malik’s Mixoloshe is determined to reign supreme in the non-alcoholic beverage category… without Zayn Malik. Yep. You heard that right—without utilizing one of its biggest assets.
Is their strategy sane or just batsh*t insane? And how is Mixoloshe managing to market themselves if they aren’t utilizing the famous singer who has over 90 million followers?
Aidan unpacks all the dirty deets and explains whether or not this company is doomed from the start, or destined to redefine how we think about celebrity endorsements.
 
Follow Aidan:
LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
Twitter: https://twitter.com/BranniganAidan
TikTok: https://www.tiktok.com/@aidan_brannigan
 
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
 
Sign up for The Marketing Millennials newsletter: 
www.workweek.com/brand/the-marketing-millennials
 
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com

Why Marketing Works: Zayn Malik’s Mixoloshe

Ever thought about what franchise marketing is like? Well, guess what— franchises need marketing too. So if you’re considering entering the world of franchising, learn how to position your franchise for maximum marketing success.
Sit down with one of franchising’s finest minds— Tom Dowd, CEO of Mark Wahlberg’s F45 Training, to hear what he has to say about the key marketing strategies that helped F45 to become a brand name success.
Tom divulges his top tips for improving your marketing efforts and for building your franchise from the ground up. How can KPIs empower your franchise to scale? And how can you drive brand awareness through social media and guerilla marketing efforts?
Find out why staying connected to members is the ultimate key to unlocking peak satisfaction and customer loyalty, and how continuous improvement builds a strong brand presence.

00:01:39 - Investing in Marketing to Grow a Fitness Community
00:09:39 - Maintaining Consistent Branding in Franchises
00:16:36 - Improving Marketing for a Great Product
00:25:47 - Immersing Franchisees in Studio Building
00:29:46 - Focusing on KPIs
00:36:42 - Revolutionizing Health and Wellness Training

Learn More About F45:
Website: https://f45training.com/

Follow Tom:
LinkedIn: https://www.linkedin.com/in/tom-dowd-9092981/

Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
 
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com

259 - Why The Little Things Matter in Marketing, with Tom Dowd, CEO of F45 Training

Sometimes, it’s ok.
To break grammar.
Especially when it comes to email subject lines. 
In fact, did you know that people are more likely to open an email with poor grammar than an email with completely proper grammar? 
Jay Schwedelson and I break down more of our juiciest tips for hooking your audience through your email subject line. Learn about our top attention-grabbing hacks and learn what the right amount of personalization is for any email. 
With tips this hot, we sincerely hope we don’t have to compete against your emails any time soon.
 
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
 
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
 
Sign up for The Marketing Millennials newsletter: 
www.workweek.com/brand/the-marketing-millennials
 
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com

SPECIAL SERIES: Steal These Subject Line Secrets | Bathroom Break #5

The running shoe set to compete with Nike isn’t who you think it is. 
Move over, Under Armor, because you had your chance and couldn’t cut it. 
Aidan dives into the tale of trail running’s greatest brand, and unpacks how two former Saloman employees crafted one of the most comfortable shoes of all time. He explains how Hoka’s incredible product design helped them to minimize market spend and conquer the competition for trail runners. 
Why did Hoka’s choose to go maximalist in a minimalist market? And what makes them so appealing to Gen Z?
 
Toss out those dirty Air Force 1’s and slap on the most contrarian shoe brand out there.
 
Follow Aidan:
LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
Twitter: https://twitter.com/BranniganAidan
TikTok: https://www.tiktok.com/@aidan_brannigan
 
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
 
Sign up for The Marketing Millennials newsletter: 
www.workweek.com/brand/the-marketing-millennials
 
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com

255 - How to Add Creators To Your B2B Gameplan

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