It's with no surprise that in the 3 episodes we've not focused on AI, there has been a huge AI update that we have to tell you about... GPT-4o. In this latest iteration, Open AI introduce a host of powerful features that are designed to expand the potential use cases and really enhance the human-computer interaction. Listen in to find out more! We also share some of the favourite reviews that we've received recently that have made us laugh and smile. Do you agree with the Top Gear reference? -- Show notes:   Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please

Latest AI Updates for Digital Marketing

An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts,  together with the latest news, tools, strategies and techniques to give your digital marketing the edge.  Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com

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Our Digital Marketing Skills Benchmark Report that we produce annually, has shown a skills gap in the core marketing principles, and effective digital marketing now often requires a set of skills that are in short supply. Join us for our latest podcast episode where we talk about the state of digital skills across analytics and data, usability, content marketing, digital strategy and more and and what skills you really need to learn in order to boost your digital marketing efforts. Tune in today! -- Show notes:   Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please

The Digital Marketing Skills in Demand

We all noticed the surge in content being published online powered by generative AI's like ChatGPT. Whilst it is now easier than ever to publish content frequently, that doesn't always mean that it is of good quality. On today's episode of the Digital Marketing Podcast, we're bringing you the latest updates on AI generated content, including a recent Google Core Update which moves to address the quality of content and a drive towards value and trustworthyness. We hope you enjoy! -- Show notes:   Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please

Updated on AI Generated Content

"Thinking is to humans how swimming is to cats, we can do it, but we'd rather not". When humans make decisions, they don't always make those decisions in a fully considered and thought out way, but rather they make quick and speedy decisions. And the way at which we do that, is at the heart of behavioural science. Behavioural science is often overlooked by a lot of marketers. In today's episode, we are joined by author and behavioural scientist Richard Shotton and discuss what behavioural science actually is and why marketers should be using it to get more from our campaigns and overall marketing efforts. You don't want to miss this episode! -- Show notes:  Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please

Behavioural Science for Digital Marketing

Today's episode is something a bit different. We create loads of content around SEO, AI, tips and tools, latest news, and loads of other technical topics, but how often do we take a step back and look at our wellbeing? Is sitting at your desk for a 9 hours a day helping you be the most productive you can be? The energy that we give to our work, coworkers, meetings and even family and friends has a huge impact on our daily lives and those around us! Tune in to today's episode for an effectiveness and wellbeing chat and to learn how you can dial up your daily outcomes! -- Show notes:   Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please

Latest AI Updates for Digital Marketing

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