How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem

72: Product Managing Internal Tools

01.25.2023 - By Jeff Shulman, Red Russak & Soumeya BenghanemPlay

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In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and  Soumeya Benghanem welcome Charles Stewart (Autodesk) and Dimple Singhania (Walmart) as they discuss product managing internal tools. PMs should know about the internal tools that companies use to help automate workflows, store data information for security, and connect the different organizations in a company like marketing or finance. 

 

Disclaimer: All opinions of the speakers are their own.

 

Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.

 

What to Listen For:

00:00 Intro

09:42 Measuring success when building an internal tool

11:25 Associate satisfaction

12:38 Building a common language for people to use

14:05 Think about the employee experience

16:18 Take into account the consistency of human behavior

18:28 Communication channels for PMs

22:03 Creating a tool that works for the entire enterprise

24:19 Taking a product market mindset to internal tools

26:08 Build vs. buy

32:09 Competitive advantage in terms of build vs. buy

34:15 Compatibility with your own already built or bought tools

38:45 Product shift

42:23 Pushing forward with the modernization approach

45:52 The friction unique to internal tools

48:37 Final thoughts

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