Uncensored CMO

Uncensored CMO episodes:

• 05.15.2024

  How Monzo used emotional advertising, a hot coral card & customer obsession to become Britain's best bank - AJ Coyne

  Monzo Bank has fast become Britain's favourite bank, offering a customer focused online banking approach that consumers were craving. When Monzo started in 2015 they managed to challenge the incumbent banks with their distinctive "hot coral" card and referral scheme....

  
• 05.08.2024

  Snapchat CMO on fixing social media, being creative leader of the decade and lessons from Dan Wieden - Colleen DeCourcy

  Colleen DeCourcy is the Chief Creative Officer at Snap, having previously spent over a decade at Wieden+Kennedy as co-president and Chief Creative Officer, working on some of the largest brand accounts in the world. In this episode we talk about...

  
• 05.01.2024

  Scott Galloway on the end of the brand era, monetising rage and how to create wealth

  Scott Galloway is Professor of Marketing at NYU Stern School of Business and host of the Prof G and Pivot podcasts. In this episode Prof G lives up to the billing as the most uncensored guest on the podcast ever....

  
• 04.24.2024

  From bust to Boom! How Red Bull, ITV and Lloyds supercharge their people for serious growth - Scott Morrison

  Today we're talking about more Boom! and less bust with Scott Morrison, the inspirational, energizing coach that teaches marketing teams how to be more successful, how to turn around business, how to win pitches and more. Timestamps 00:00 - Intro 00:47...

  
• 04.17.2024

  A CMO Masterclass - how John Lewis redefined emotional advertising - Craig Inglis

  Today we're talking about what makes a great CMO. One of the CMOs that I've admired throughout his career is Craig Inglis, who famously was a CMO for John Lewis for many years, making those ads that you saw at...

  
• 04.10.2024

  Should’ve gone to Specsavers, how a simple brand idea created a winning vision for the company - Peter Wright & Nicola Wardell

  One of my favourite campaigns of all time is "Should've Gone to Specsavers" an idea that has completely transformed the Specsavers business. I speak to their CMO, Peter Wright and the MD of their in house creative team, Nicola Wardell,...

  
• 04.03.2024

  How Guinness became Britain's favourite pint - Stephen O'Kelly, Global Brand Director

  How does someone create advertising for a brand that is over 150 years old? That is exactly what Stephen O'Kelly has been tasked with as Global Brand Director at Guinness, one of the most iconic brands in the world. Recorded...

  
• 03.27.2024

  Copy that works, a copywriting masterclass with Vikki Ross

  Vikki Ross is a copywriting expert. Having worked for some major brand in the past two decades, she knows a thing or two about branding and tone of voice. This episode is a copywriting masterclass. We start by delving into...

  
• 03.20.2024

  Ritson on Advertising Effectiveness with special guest Guilherme Ferreira VP Global Marketing Cadbury

  We're doing things a little bit differently this week. I've just recorded a webinar with Mark Ritson on advertising effectiveness with a very special guest, the VP for global marketing, Gui Ferreira from Mondelez. They are responsible for some of...

  
• 03.13.2024

  How Liquid Death founder, Mike Cessario, created a billion dollar water brand

  Today I'm joined by Mike Cessario, the founder and CEO of Liquid Death, a water brand worth $1.4b. With the use of creative brand marketing and punk aesthetic, Mike was able to break into the biggest beverage category in the...

  
• 03.06.2024

  Creativity driven performance, CPG lessons for SaaS and the power of distinctive assets - Michelle Taite, Mailchimp

  As Chief Marketing Officer, Michelle Taite leads Intuit Mailchimp’s Marketing teams and is responsible for the business’ end-to-end brand, acquisition, performance, product, and lifecycle marketing activities globally in addition to Mailchimp's in-house creative agency Wink. Joining just after Mailchimp's $12b...

  
• 02.28.2024

  Amazon’s Chief Creative Officer on the power of emotional advertising, distinctive brand assets and delivering at speed

  Jo Shoesmith is the Global Chief Creative Officer at Amazon. She leads lead brand creative, design, production, social, and brand identity functions, as well as agency partnerships, in the largest fixed marketing portfolio investment at Amazon.  00:00 - Intro 01:04 -...

  
• 02.21.2024

  How a new brand character challenged Whisky conventions to help The Woodsman double market share

  Today I'm speaking with Whyte and Mackay Marketing Director Janice McIntosh and Mr President (their agency) CCO Jon Gledstone about the launch of their new campaign for The Woodsman brand. The "Well Earned" campaign score a whopping 4.8 stars on...

  
• 02.14.2024

  Rising from the ashes: the inspirational story of overcoming tragedy with Bozoma Saint John (former Netflix CMO)

  Bozoma Saint John is a Hall of Fame Inducted Marketing Executive, Entrepreneur and Author of her memoir, The Urgent Life. Her career has included roles as the Global CMO of Netflix, CMO of Endeavor, CBO of Uber, Head of Marketing...

  
• 02.07.2024

  The secrets to Super Bowl success with Michelob ULTRA's Ricardo Marques

  Today we’re diving deep into the high-stakes world of Super Bowl advertising with a very special guest—Ricardo Marques, the VP of Marketing for Michelob ULTRA. Ricardo, a veteran with 19 years at AB Inbev and the marketing maestro behind Michelob...

  
• 01.31.2024

  The flamingo effect: how Very made their retail brand sparkle - Jessica Myers Very CMO

  Today we're joined by Jessica Myers, CMO of The Very Group. Previously Jess was CMO at Metro Bank and has since made the transition to the highly competitive retail market. At Very, she has overseen the launch of a brand...

  
• 01.24.2024

  Creating the Metaverse, lessons from Google Glass and the Whitehouse - Dave Kaufman, Meta

  Dave Kaufman is responsible for the marketing for one of the biggest tech bets of all time; the Metaverse. As Director of Global Marketing for VR and the Metaverse for Meta (formerly Facebook), it's fair to say Dave has a...

  
• 01.17.2024

  A B2B marketing masterclass with PwC's Global CMO, Antonia Wade

  Today I'm joined by Antonia Wade, Global CMO at PwC and Author of The B2B Buyer Journey. This episode is a true B2B masterclass. We break down the importance of brand, reputation and relationships vs what people traditionally think is...

  
• 01.10.2024

  Les & Sarah’s big review of the year

  One of the most popular episodes of all time was my first with Sarah Carter and Les Binet, so I'm bringing them back to do a review of 2023. We talk about what makes Les cry and if AI is...

  
• 01.03.2024

  How confused.com challenged the meerkats on smaller budgets - Sam Day

  Now in this episode, we're talking about one of the most competitive markets in the world - insurance comparison. Anyone who's followed this market will know just how intense it is. And how do you build a brand when you...

  
• 12.27.2023

  Reloaded: How to be a successful challenger - Adam Morgan (2020)

  Today I'm revisiting episode 3, with Adam Morgan, founder of eatbigfish and author of Eating The Big Fish, The Pirate Inside and A Beautiful Constraint to find out what it takes to become a successful challenger. Adam shares his tips...

  
• 12.18.2023

  Top 10 marketing and behavioural science insights with Nudge host, Phill Agnew

  Today I'm joined by Phill Agnew, senior product marketer at Buffer and host of Nudge, the only podcast dedicated to consumer psychology, and the other podcast that regularly hits the top spot of the UK marketing charts. In this episode...

  
• 12.13.2023

  How Just Eat used celebrities and jingles to help them become market leader - Susan O'Brien

  Today I'm joined by Susan O'Brien, who is the VP Brand at Just Eat Takeaway. Just Eat are famous for their ads with celebs such as Snoop Dogg and Katy Perry, but are even more well known for their catchy...

  
• 12.06.2023

  No GUT no glory; from startup to Cannes Lions agency of the year in 5 years - Anselmo Ramos

  Anselmo Ramos is the co-founder and Creative Chairman of GUT, a global independent creative agency with offices worldwide. He, along with his co-founder Gaston Bigio, opened GUT in 2018 with the goal of being the go-to agency for the world’s...

  
• 11.29.2023

  Creativity, Christmas and a Cardiac Crisis - Vicki Maguire, Havas

  Vicki Maguire is the Chief Creative Officer at Havas London, responsible for some of the best ads of all time. Notably Asda's Elf ad in 2022 which is the happiest ad we've ever seen at System1, and the British Heart...

  
• 11.22.2023

  How Airbnb bounced back from losing 80% of their business with long term brand building - Nancy King

  Nancy King is the VP of Marketing at Airbnb. She leads Airbnb's global brand marketing team, performance marketing, marcom and social media teams. Prior to Airbnb, Nancy 20 years working across a mix of agencies, start-ups and as a founder...

  
• 11.15.2023

  The divided brain, attention and how we see the world - Dr Iain McGilchrist

  Dr Iain McGilchrist is a psychiatrist, writer, and former Oxford literary scholar. McGilchrist came to prominence after the publication of his book The Master and His Emissary, subtitled The Divided Brain and the Making of the Western World. His work...

  
• 11.08.2023

  The Mac is back: how Wieden+Kennedy gave McDonald's its swagger

  In this episode I'm joined by Tass Tsitsopoulos, Strategy Director, and Brandon Pracht, Managing Director for the McDonald's global advertising team at Wieden+Kennedy. I catch up with them to find out how they brought McDonald's swagger back with some of...

  
• 11.01.2023

  How NBCU harnesses the power of entertainment; iconic shows, reality TV and the Olympics - Josh Feldman

  Josh Feldman serves as Global Chief Marketing Officer, NBCUniversal Advertising and Partnerships. Feldman is responsible for driving how the NBCUniversal’s Advertising and Partnerships division shows up in the marketplace, leading creative executions that span Upfronts and industry-first events.  He...

  
• 10.25.2023

  How Salesforce built the world's most successful B2B brand - Colin Fleming

  One thing we don't talk enough about on the Uncensored CMO is B2B. Specifically, B2B companies that are investing in their brand. One such company is Salesforce, who are a true force in the B2B tech world. I caught up...

  
• 10.18.2023

  The state of D2C and nailing your personal brand; advice from serial entrepreneur Tash Courtenay-Smith

  Tash Courtenay Smith is a serial entrepreneur, renowned digital marketing expert, and best-selling author. Starting out as a journalist for the Daily Mail, Tash went on to found Talk to The Press, the Notting Hill Shopping Bag Company, Luminositie and...

  
• 10.11.2023

  Mark Ritson on the best campaign of the year, Britain's favourite pint & why being different still matters

  The Gary Vee of Australia is back in the Uncensored CMO hot seat. That is, of course, everyone's favourite marketing professor, Mark Ritson. In this episode we talk about the best campaigns of the year, Mark's most popular articles and...

  
• 10.04.2023

  How LEGO used play time to unlock creativity - Julia Goldin, Global CMO, LEGO

  Julia Goldin is the Global Chief Marketing and Product Officer for the world's no. 1 toy brand, LEGO. Prior to joining the LEGO Gin 2014, Julia was Global CMO at Revlon. She also had a 13-year career with Coca-Cola, where...

  
• 09.27.2023

  The myths of marketing live with Tom Goodwin

  Tom Goodwin is back for our first ever live event in London. As uncensored as ever, we cover all things digital transformation to the biggest myths in marketing, this time with some thought provoking questions from a live studio audience....

  
• 09.20.2023

  TikTok sensation Rob Mayhew on turning his passion into a business

  For a very special edition of the podcast (episode 100!) I'm joined by a very special guest, Rob Mayhew, TikTok sensation and Creative Director at Gravity Road. Rob's witty commentary on the industry comes in the form of his hugely...

  
• 09.13.2023

  The business of creativity - Sir John Hegarty

  Advertising legend Sir John Hegarty returns to the podcast to discuss why he created a course focused on the business of creativity. If you've listened to the podcast before you'll know how important I think creativity is to drive business...

  
• 09.06.2023

  The extraordinary cost of being dull - Peter Field and Adam Morgan

  Marketing waste is one of the biggest issues facing our industry. So when marketing legends Peter Field and Adam Morgan reached out to me to talk about their new work on the impact of dull advertising on brands, I immediately...

  
• 08.30.2023

  How Lucky Saint created the non-alcoholic beer category - Luke Boase, Founder

  How do you create a brand in a sub-category where only a handful of major brands operate a product line, from scratch, having never worked in the industry before? Well, Luke Boase did exactly that when he founded Lucky Saint,...

  
• 08.24.2023

  Orlando Wood on Advertising

  Long time returning guest Orlando Wood is back in the hot seat, talking all things advertising. We look back on his two IPA bestselling books, Lemon and Look Out, to discuss how the two sides of the brain attend to...

  
• 08.09.2023

  "Who Gives a Crap" on DTC vs retail, small budgets and their first TV campaign - Emily Kraftman, Managing Director UK

  Emily Kraftman is the Managing Director for UK & Europe for a brand who are disrupting a category no one else thought to, toilet paper. That brand is, of course, Who Gives A Crap. Their quirky nature, fun packaging and...

  
• 08.02.2023

  What the marketing industry is truly terrified of - Tom Goodwin

  The return of Uncensored CMO podcast legend Tom Goodwin. In this final flourishing episode recorded from Cannes Lions Festival of Creativity, in what has become our annual chinwag, we riff on everything from how advertising thinking can build big businesses...

  
• 07.27.2023

  Selling Uncommon, the death of advertising and a British original - Nils Leonard

  Nils Leonard is returning to the Uncensored CMO podcast after selling his agency, Uncommon to Havas. We discuss what's next, why he feels it's an investment not an acquisition, what AI means for creativity, culture and more. Timestamps 00:00:00 - Intro 00:01:11...

  
• 07.20.2023

  Sir Martin Sorrell on the 5 biggest ways AI will change marketing

  In this episode, I am talking to one of the titans of our industry, someone who I think has had a bigger impact on our industry than perhaps anybody else. He is Sir Martin Sorrell founder of WPP, the biggest...

  
• 07.14.2023

  MAD//Fest LIVE - how to ride the storm with Britain’s leading retail CMO’s

  In a special live from MAD//Fest edition of Uncensored CMO, I'm joined by some of the country's top CMO's on a panel about riding the storm in retail. Very’s Jessica Myers, Alex Rogerson from Morrisons, Adam Zavalis (formerly Aldi) and...

  
• 07.12.2023

  From selling Tea to the British to Latin America's largest e-commerce business - Sean Summers, Mercado Libre

  In a career that's spanned selling Tea to the British as Marketing Director at Twinings, to now CMO at the largest e-commerce business in Latin America, Sean Summers knows a thing or two about marketing (at all levels). I catch...

  
• 07.05.2023

  Marketing Britain’s largest supermarket in a cost of living crisis - Alessandra Bellini, Tesco

  Allessandra Bellini is the Chief Customer Officer at Tesco, the largest supermarket in the UK. Previously she's held roles at agencies, before 21 years at Unilever rising up through the ranks to some very senior positions. Tesco are a huge...

  
• 06.29.2023

  MAD//Fest - From contemporary dance to craft beer revolution? - Tom Rainsford, Beavertown Brewery

  Tom Rainsford has been named as one of the Top 50 creative minds in the country.  After a surprising start to his career (that still stands him in great creative stead even now), Tom has grown a challenger brand into...

  
• 06.27.2023

  Rory Sutherland, the Master of Madfest, on why behavioural science should get awards

  Live from Cannes, third time returning guest Rory Sutherland gives us his views on just how good this year’s Festival of Creativity is, what should be awarded, AI vs AI, what we should be looking for as marketeers in current...

  
• 06.23.2023

  Cannes Lions - The Triple Opportunity of Attention with Karen Nelson-Field, Orlando Wood, Rob Brittain

  In this episode I'm joined by three more effectiveness titans in my Cannes special coverage. Karen Nelson-Field, Rob Brittain and fan favourite Orlando Wood join me to talk about the triple opportunity of attention.

  
• 06.21.2023

  Cannes Lions - The 3rd Age of Effectiveness with Les Binet, Grace Kite & Tom Roach

  Following on from the IPA EffWorks and WARC session on the Terrace Stage in Cannes, I speak to effectiveness legends, Les Binet, Grace Kite and Tom roach to outline the big shifts in advertising effectiveness in the digital era, suggesting...