Join us on the podcast this week where we uncover the world of content design with Erica Jorgensen, seasoned content designer at Chewy and author of 'Strategic Content Design Tools and Research Techniques for Better UX'.  Erica  walks us through her professional journey and how she fell into the realm of content strategy.  She enlightens us on the significance of using quantitative research in understanding why words work or not, and how different businesses can reap enormous b...

Uncovering the world of Product,  Content, and UX — Erica Jorgensen on The Product Experience

The Product Experience features conversations with the product people of the world, focusing on real insights of how to improve your product practice. Part of the Mind the Product network, hosts Lily Smith (ProductTank organiser and Product Consultant) &amp; Randy Silver (Head of Product and product management trainer) “go deep” with the best speakers from ProductTank meetups all over the globe, Mind the Product conferences, and the wider product community.

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Join us on this week's podcast as we explore international product growth with Chui Chui Tan of Beyō Global, an expert in culturalisation. Discover how she helps businesses thrive in new markets by understanding cultural nuances and values. From her user experience roots to her role as a global consultant, Chui Chui highlights the importance of cultural intelligence in product development and international strategy, offering tips even small enterprises can use for growth.Featured Links: Follo...

What organisations get wrong about market expansion - Chui Chui Tan (Growth and Strategy expert)

Discover the intricacies of bias in generative AI in product management with John Haggerty, Founder of The PM Insider. In this week's episode, John unveils the layered complexities of AI innovation, navigating the ethical realm of the AI revolution reshaping businesses. Featured Links: Follow John on LinkedIn | The PM Insider | IBM AI Fairness 360 | Google's 'What If' AI Tool | Aequitas Bias and Fairness Toolkit | Deon Ethics Checklist | Kaggle | Perplexity AI | MidjourneyOur HostsLily Smith ...

Navigating AI bias: Insights and strategies - John Haggerty (Founder, The PM Insider)

Join our conversation with Anuja More, Product Lead at Meta.  We delve into the lessons she learned while transitioning from engineering to product management.  In our discussion, Anuja unveils the change required to switch from a mindset fixated on technical hurdles to one adept at unravelling customer needs, underscoring the vitality of curiosity and problem-solving along the way.Featured Links: Follow Anuja on LinkedIn and Instagram | Meta | 'How I Moved from Engineering into Pro...

Navigating the shift from engineering to product - Anuja More (Product Lead, Meta, Whatsapp) at Meta

Join our conversation with Atif Faruiqui, Director of Developer Products and Platforms at Pfizer, as he illuminates the path the pharmaceutical colossus took towards a product-focused approach. He takes us behind the scenes of Pfizer's strategic pivot, highlighting the signals that spurred the company's leadership to champion a customer-centric approach. Featured Links: Follow Atif on LinkedIn | Pfizer | 'What's a Proof of Concept? The Complete Beginner's Guide' feature at Career Foundry...

The journey to becoming customer-centric at Pfizer: Atif Faruqui (Director, Developer Products and Platforms, Pfizer)

We've all heard about the Jobs to Be Done framework - but do you know how to really make the most of it? We went straight to the source - Bob Moesta, who developed the approach alongside Harvard Business School's Clayton Christensen - to really get into the approach.In this episode, we cover: How to get started with JTBD - and what to do after you've conducted a bunch of interviews.Case studies, including SAAS, candy bars, and selling houses.When not to use the approachAnd the mistakes t...

Uncovering the world of Product, Content, and UX — Erica Jorgensen on The Product Experience

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